About Us

DIA Partners is an advisory firm that assists professional services firms with their strategic goals. With a focus on driving profitable revenue, DIA partners delivers tangible results in order to achieve sustainability in any business. 


Debra Filippin, founder and director of DIA Partners, has over 20 years of professional experience working for global firms on the ground in Australia and Asia. Commencing her career at Hogan Lovells in Tokyo, she moved on to work for some of the largest firms in the world, including Linklaters in Tokyo, Middletons (which became K&L Gates in 2013), Pinsent Masons and most recently HFW. Debra’s knowledge of Asia markets as well as Australia places her in a unique position to be able to assist global firms with their expansion plans in the Asia Pacific region. Debra is a strong collaborator within senior global teams and skilled in connecting the right products and people to achieve the best outcomes for clients. 


Debra has a passion for nurturing clients, ensuring that a firm responds to a client’s business needs by delivering collaborative solutions that extend beyond pure legal services.  

Services

* Development of strategic plans 

* Australia and Asia collaboration

* Assistance with mergers and acquisitions or other strategic investments

* Development of client relationship management programmes

* Assistance with development of culture 

* Business development and client strategies

* Brand and marketing services


If your firm’s needs are not covered within the above list, get in touch to see whether this is an area we can assist you with and if not, we’ll let you know who can by referring within our extensive global network. 

Presentations & Publications

* Panellist at session on client feedback: "In the Room Where it Happens: The Value of Feedback and Client-Facing Professionals at LMA24 Annual Conference in San Diego, 3-5 April 2024 (forthcoming)

* Facilitated a panel discussion "What does the sustainable firm of the future look like when it comes to BD and marketing? How have firms embraced, adapted and evolved?" at the ALPMA Summit 2023, 6-8 September 2023  

* Leading a workshop "BD and brand building – what does it look like post pandemic? at the ALPMA Summit 2022, 31 August – 2 September 2022

* Panel Judge for "Collaborative Innovation – Dragons Den" Innovation Award at FT Innovative Lawyers Summit, 15 June 2021

* Speaker at the Beaton Client Choice Awards, 11-13 May 2021

Panel Speaker at CLI/ALPMA Conference. "The Next Legal Services/Products Client Is…?", 8-12 February 2021

* Speaker at International Bar Association (IBA) Legal BD Summit. "Injecting Creativity into Your Firm’s Business Development Strategy", 2-4 September 2020

* Panel Moderator at TechLaw Fest 2020. "Avengers…Assembled – The Value of a Multi-Disciplinary Legal Operations Team", 28 September – 2 October 2020

* Presentation at Third Annual Regional Law Firm Management Forum, Singapore. BD and the Future Firm: Utilising BD to Develop Strategy and Innovation, 19 October 2018

* Insider Insights: Strategic Success Stories from Leading Law Firms. "Chapter 8: Countdown to Launch: Merging marketing on a tight deadline", 2016

* Managing Partner, "Countdown to Launch: Merging marketing on a tight deadline", October 2013 

* Marketing the Law Firm, "Cross-border Integration in the Wake of a Merger", June 2013 

Content

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