About Us

DIA Partners helps international law firms build and grow their presence in Asia Pacific. We work with firms on the strategic, commercial and relationship groundwork needed to enter or expand in the region — turning market opportunity into instructed work.


Debra Filippin, founder and director, has more than 25 years' experience in strategy roles for global law firms across Australia and Asia. She began her career at Hogan Lovells in Tokyo, then held senior roles at Linklaters (Tokyo), Middletons/K&L Gates, Pinsent Masons and most recently HFW. That combination — deep Asia market knowledge paired with an insider's understanding of how global firms actually operate — is what DIA Partners brings to every engagement.


Debra works closely with senior partners and global teams to connect the right people, relationships, and opportunities, and to deliver outcomes that go beyond legal services alone — building the trust and client relationships that sustain a firm's growth in the region. 

Services

 

  • Strategic planning for Asia Pacific expansion
  • Australia–Asia market entry and collaboration
  • M&A and strategic investment support
  • Client relationship management programmes
  • Culture and change management for cross-border teams
  • Business development and client strategy
  • Brand and marketing services


We also offer confidential, by-referral support outside our core advisory services. Contact us directly to discuss. 


Presentations & Publications

  

  • Speaker, "AI-Powered Marketing and the Future of the Agency," 50th Intrigue MAdVerse Summit, Melbourne, 26 February 2026
  • Panellist, "From Good to Great: Elevating Client Team Performance," LMA25 Annual Conference, Washington D.C., 23–25 April 2025
  • Speaker, "Growth Strategies for High Performing Current and Potential Partners," ALPMA webinar, 7 November 2024
  • Panellist, "In the Room Where it Happens: The Value of Feedback and Client-Facing Professionals," LMA24 Annual Conference, San Diego, 3–5 April 2024
  • Panellist, "Crafting Unforgettable Customer Connections," Intrigue MAdtech Summit, Melbourne, 28 February 2024
  • Facilitator, "What does the sustainable firm of the future look like when it comes to BD and marketing?", ALPMA Summit, 6–8 September 2023
  • Workshop Leader, "BD and Brand Building – What Does It Look Like Post-Pandemic?", ALPMA Summit, 31 August – 2 September 2022
  • Panel Judge, Collaborative Innovation – Dragons Den Innovation Award, FT Innovative Lawyers Summit, 15 June 2021
  • Speaker, Beaton Client Choice Awards, 11–13 May 2021
  • Panel Speaker, "The Next Legal Services/Products Client Is…?", CLI/ALPMA Conference, 8–12 February 2021
  • Speaker, "Injecting Creativity into Your Firm's Business Development Strategy," IBA Legal BD Summit, 2–4 September 2020
  • Panel Moderator, "Avengers…Assembled – The Value of a Multi-Disciplinary Legal Operations Team," TechLaw Fest, 28 September – 2 October 2020
  • Presenter, "BD and the Future Firm: Utilising BD to Develop Strategy and Innovation," Third Annual Regional Law Firm Management Forum, Singapore, 19 October 2018
  • Contributing Author, "Countdown to Launch: Merging Marketing on a Tight Deadline," Insider Insights: Strategic Success Stories from Leading Law Firms, Chapter 8, 2016
  • Author, "Countdown to Launch: Merging Marketing on a Tight Deadline," Managing Partner, October 2013
  • Author, "Cross-border Integration in the Wake of a Merger," Marketing the Law Firm, June 2013

Content

Contact Us

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Copyright © 2026 DIA Partners - All Rights Reserved.

Powered by

This website uses cookies.

We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.

Accept